Thursday, January 20, 2011

Scorpions Shake When Fighting

Diversify


We prove a certain perverse satisfaction in finding that he was right about a negative event planned in advance.
About a year ago, because of the continuing economic crisis, sammargheritese wrote on the forum that we had a large turnout for a type of tourists in the country that run a lot but spend little ; basically people who come here to save money, using the second home or with relatives or friends to holiday spending little. Obviously, this type of tourists tend to leave little money on the spot.
From the chatter that I have done and continue to do with hoteliers, merchants and shopkeepers think that the development of tourism in sammargheritese last summer and also during the recent holiday season was just that: the street and shed a few collections.
It is a tourist who chooses when Santa can spend little and that, after the crisis, will choose other more attractive and interesting in which to leave the money for their holidays. And that, in the modern world, and 'the normal behavior of second-home tourism: the cost of air travel today you can choose any destination in the world for their holidays, the second house is a landmark and an opportunity savings in times of lean, but in times of prosperity and 'more reliable' always interesting to see new places and new experiences, especially compared to a frankly poor place of attractions such as Santa Margherita .
The result of this type of tourism for the local economy is the same whether in times of recession and welfare: that the depletion progressive country.

now introduce another argument: the concept of diversification .
If you are lucky enough to have some savings to invest, probably you do it by spreading the capital in different uses : BOT and perhaps in investment funds or certified mail, or in a box that used or not but above all think will be worth more over time. short, it concentrated all the "swag" in one area .
Similarly a company that grows is "diversified" , working in different fields, investing in different areas and different markets. This attitude
responds to a simple principle of prudence: if I put all the money in one area risks losing everything, even if I lose a few different occasion particularly lucky, but I can safeguard the overall situation. When there is a sector which loses, usually there's another one that earns.
This principle applies even watching the world economy as a whole: in the face of countries and sectors in crisis, there are other growing.
Strangely this simple principle of caution, which advises the differentiation, is never completely implemented with regard to the most obvious source of wealth sammargheritese: tourism.
in tourism sammargheritese the our directors and a lot of our entrepreneurs' can think of one single market: second homes of the "Milan" .
What is the logic that leads to concentrate all the costs (also called the "investment") to promote and amuse one single type of tourism, which proves perilous year after year to bring only poverty and emptiness?

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