"ashamed the culture is not built development" (Giorgio Napolitano, 23 11, 2010). How true, Mr President! Sante and heavy especially in the days of linear cuts of the Minister Tremonti which deadens our land and culture, that "there is stuff that you eat", that cuts mercilessly contributions to municipalities, virtuous or not is not important, all the same, and so here comes back 2% IRPEF, the wealth produced in the territory: 98% in Rome, in spite of Federalism! And as icing on the cake diktat on costs for exhibitions and conferences that local governments have to cut 80%! Pace Giorgione, Canova, Palladio, and all the great who made history in our land and with their art and their architecture have brought tangible value and real even today.
I saw myself in the work of the conference organized by the University of Padua Castelfranco Veneto and the Municipality of Tourism on the Castellana after the Great Exhibition of the fifth centenary of Giorgione and I listened interest the various reports, assistance of the many actors involved el'SOS on the face of tourism. Because after the exhibition closes, the lights turned off, the leverage of the event has gradually weakened and number of beds in the hotels were empty.
"Culture creates wealth," said Dr.. Baldin Foundation Mazzotti, "as one, generates eight." But it takes the first one, namely the investment! With the cuts of the Ministry has jumped the international conference that would bring in Castelfranco all the directors of museums in the world that house the paintings of Giorgione and they were coming journalists, scholars, art lovers and history ... tourists! And with them we relaunched Giorgione, the museum of the city and other pearls of the area and would work hotels, restaurants, traders and young people! Why should not forget that these events the spotlight and create jobs: 26 guides have worked for 4 months in House Giorgione, all qualified young people who deserve to find job opportunities and in a region like ours, which houses more 50% of the cultural heritage of our country, should be in the right place! ...
just that people must believe that we must believe those holding economic levers of this country, believe in the power of an "oil" that can not be limited or subject to relocation. There is a great heritage inscribed in an area that is Berlin's largest, so identified Dr. Guderzo Canova Museum: Asolo, Maser, Possagno, Bassano, Cittadella, Vedelago, Castelfranco, 's "Museum Island" or the "Project Hexagon". We can define in the most beautiful and attractive area of \u200b\u200bthe city of art and of the Villas of Veneto central but then, once identified and structured in an attractive offer, you must create them marketing you need, just by investing in communication and use, systematically turning the spotlight with pending initiatives to awaken, passion, curiosity, new interest.
Alessandro Martini, director of the Tourism Promotion Consortium Marca Treviso, said that 50% of the budget next year will be invested in the promotion and communication on the Web, because the researchers say that 65% of tourists information and reservations via the internet. We look forward to this commitment as to what operators and associations who wish to raise: I trust that the institutions at all levels, alongside those who are had confidence in cultural activities, has seized as opportunities for growth and is willing to support initiatives in the public administrators still thick. Why "team" will not remain a figure of speech but is a guideline for the future of the country.
Maria Gomiero
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